- Help AG receives Dubai AI Seal Tier E certification recognising its trusted AI practices.
- Recognition highlights the growing importance of AI security, governance and resilience as adoption accelerates.
- Certification supports Dubai’s focus on building a trusted and responsible AI ecosystem.
The recognition highlights Help AG’s focus on secure and responsible AI adoption, as organisations across the UAE increasingly look to deploy artificial intelligence with appropriate governance, security and resilience measures.
Developed by the Dubai Centre for Artificial Intelligence (DCAI), the Dubai AI Seal is designed to identify organisations committed to advancing trusted AI and help businesses and government entities select credible partners as they expand their AI initiatives.
Help AG said the certification provides independent validation of its approach to trusted AI, combining governance, AI security and cyber resilience capabilities with AI-powered operations to support organisations from policy development and strategy through to secure deployment and runtime protection.
Dr Aleksandar Valjarevic, Acting Chief Executive Officer at Help AG, said trust will be a critical factor in the long-term success of artificial intelligence adoption.
“AI has the potential to transform economies, industries and public services, but its long-term success will depend on one critical factor: trust,” he said. “The Dubai AI Seal recognises our commitment to enabling organisations to adopt AI securely and responsibly while building the confidence needed to scale it.”
The certification also builds on e&’s early participation in the Dubai AI Seal programme, with the group among the first companies to receive recognition under the initiative.
Abdulla Ebrahim Al Ahmed, Chief Government & VVIP Relations Officer at e& UAE, said the UAE’s ambition to become a global leader in artificial intelligence and digital innovation will depend on building trust, governance and resilience alongside technological capability.
The recognition supports Dubai’s wider focus on trusted AI adoption by highlighting the importance of security, governance and accountability throughout the AI lifecycle.
